Best Influencer Marketing Agency in Paris
Looking for the best Influencer Marketing Agency in Paris to boost your online presence?
Atelier Clout is not like the other influencer agencies you have seen before. Our influencer community is in fact infinite because we actually work with everybody… and no one at the same time. To be more precise, we don’t sign talents at Atelier Clout: we select and activate the profiles you need after we created a custom recommendation for your brand. The goal is to impact strongly the audiences by choosing the closest influencers to your target and make people not only see what you wanted to show but love it as they are part of it.
This is giving us incredible liberty: we can go through the whole influencer pyramid, from the biggest content creators and international stars to the 2K followers influencers that create highly engaging content. By activating a maximum of smaller influencers, you multiply your social media footprint and brand awareness by content created with strong prescription power, fueled by their audience proximity. That is why we leverage our knowledge and technology to give you the possibility to work with anyone.
You need to see if the agency has a reach wide enough in the influencer market so that it can find the best influencer your budget can get you. It should have the ability and resources to reach out to a big pool of influencers while looking for your ideal match. The right influencer marketing agency in Paris would provide a myriad of options to choose from with flexible or at least discounted rates.
Atelier Clout is an influencer marketing agency in Paris that would rid you of the hassle of working with influencers by acting as the mediator between you and them and negotiating terms on your behalf. You wouldn't have to worry about the influencers being phoney as we only feature verified influencers on the website, and that too, at discounted rates.
Contact Us today to learn more about how we can help your business succeed online.
Atelier Clout is a renowned influencer marketing agency in Paris for providing top-line marketing services using creative solutions for a global clientele.
Our priority is to help you grow your business digitally and we begin it by knowing and understanding your business goals while providing you with the best influencer outreach services which are tailored to your audience.
INFLUENCER MARKETING AGENCY IN
PARIS
Atelier Clout is the #1 influencer marketing agency in Paris. Promote your brand with our globally renowned network of influencers and brand ambassadors.
Atelier Clout is specialized in influencer strategies. With our headquarters based in Paris, we advise our clients on the creation and optimization of influencer programs maximizing impact on digital and social media while Incorporating media and multi-channel consultancy.
You can also very easily manage the scale of your campaign with options like micro, macro, and celebrity influencers if you decide to go for influencer marketing in Hyderabad and have a great campaign within your budget.
1
SETTING KPIs
Key Performing Indicators are the main parameters that allow us to track the progress of the influencer campaign. Hence, we decide the KPIs according to the marketing goals of the brand that allows us to track the progress and quantitatively formulate the results.
2
TARGET AUDIENCE
We analyse the brand’s target audience to understand their needs & wants in order to connect with them through the right content strategy. Moreover, we analyse the right social media platform to reach the target audience of the brand.
3
FIND INFLUENCERS
Atelier Clout has an ever-growing network of top influencers from Paris as well as an excellent and efficient influencer outreach strategy specially designed for these regions. This allows brands to team up with the best & suitable influencers whose niche resonates with the niche of the brand. At Atelier Clout, we believe in forming ever-lasting relationships with influencers.
4
CONTENT STRATEGY
Finding the perfect match for the brand is consequently followed by curating content strategy, campaign creation & execution. We are believing in creating such a creative influencer campaign specially designed for the European market, that the target audience can resonate with and hence, be interested in engaging with.
5
TRACKING RESULTS
At Atelier Clout we employ the latest technological tools that allow us to do real-time tracking of the progress of the influencer campaigns and quantify the results for a better understanding.
Why Atelier Clout
As An Influencer And Paid Social Agency,
We're Pretty Good At This Social Lark,
Even If We Do Say So Ourselves.
After All, It’s In Our DNA.
We Are A Team Of Social Natives Having Offices In
India, Dubai, London & France, And Beyond,
Who Live And Breathes Social Media -
We Couldn't Imagine Life Without It.
find influencers in
Paris
Being the top social media influencer agency in Paris, Atelier Clout boasts a massive network of trusted influencers including mega, macro, micro as well as nano influencers.
MEGA INFLUENCERS
Mega influencers have their place at the top of the influence pyramid. Mega influencers are considered to be self-made internet celebrities as they have a very wide reach. Brands collaborate with mega influencers to achieve goals such as increased brand awareness, stronger online presence etc.
MACRO INFLUENCERS
Influencers with a following of anywhere between 100,000 and 1 million are usually categorized as macro influencers. Macro influencers usually have a certain type of audience. Hence, brands work with macro influencers when they want to reach only a particular category of audience.
NANO INFLUENCERS
As per the pyramid of influence, nano influencers have the lowest reach with a following of only 1000 followers. But on the other hand, nano influencers produce the highest engagement.
Hence, brands collaborate with nano influencers when they wish to target a very specific audience.
What goals can you achieve through our Influencer Marketing Services in Paris?
Micro-Influencers boast of reach relatively less as compared to Mega-Influencers and Macro-Influencers but at the same time, their content produces much higher engagement.
Brands target Micro-Influencers when they want to achieve goals such as
Lead Generation, More Sales, etc.
Quality Lead Generation
When you approach an audience through an influencer, you reach a highly targeted audience, who will be interested in your brand. Hence, brands acquire quality leads through influencers.
Builds Trust & Credibility
Influencers put in consistent effort and engaging content to build their brand value and when brands leverage this, it also adds to their own value and hence,
brands build trust and credibility.
Builds Long- Lasting
Partnerships
While working with influencers, brands get the opportunity to build long-lasting and winning partnerships with them. In the long run, these partnerships work in favour of brands.
Provides Value to Potential Customers
When brands reach their potential customers through unconventional means and engaging content, it adds value for them and attracts their attention more so. Brands build trust and credibility.
Frequently Asked Questions
1. What is Influencer Marketing?
Influencer marketing (or word-of-mouth marketing) involves influencers who promote a brand or product to a target or niche audience. The marketing strategy helps brands reach their end goals, like building brand awareness, increasing sales, inviting traffic and leads, and more. Influencer marketing can be a sub-strategy of social media marketing and content marketing as it focuses on two elements:
• Social media – influencers mostly promote products and services on their social media pages
• Content – influencers create relevant content to talk about the brand
Who is an Influencer?
The term influencer is used to define someone who has an influence or convincing power over a group of people. It can be anyone from social media influencers to content creators, celebrities, and key opinion leaders.
The influencers have an established presence and a loyal following on websites and social networks like Instagram, Twitter, TikTok, Facebook, YouTube, etc. They create relevant content in specific niches like beauty, lifestyle, gaming, sustainability, fashion, and so on to engage their audience.
Some influencers are also known as opinion or thought leaders who have the power to persuade the target audience based on their knowledge and expertise in a particular subject. They can be doctors, lawyers, nutritionists, and more.
Influencers vs. Brand ambassadors: Which one should you choose?
Brand ambassadors promote your products, services, and overall brand message with the consumers for little to no compensation. They are existing customers of your brand who love your products and have previously shared reviews, testimonials, and guides on social media, websites, or events. Brands approach ambassadors for long-term partnerships as they are already familiar with the product and can build credibility.
On the other hand, influencers are knowledgeable people who have experience creating content in a niche. Influencers may or may not be existing brand customers, but they speak passionately about your brand and share personalized content with their followers for compensation. Brands approach influencers for relatively shorter partnerships.
Choosing between the two depends on your business goals and budget. If you have a small budget and want to partner with someone who has in-depth knowledge about your product, then go for brand ambassadors.
But if you aim to boost awareness and reach new customers with shareable content, go for influencers.
How is influencer marketing different from affiliate marketing?
Affiliate marketing includes affiliates who work with a brand to bring new customers and increase sales for a fixed commission.
Whereas in influencer marketing, brands focus more on generating awareness, increasing traffic, boosting sales and revenue, improving social engagement, and more with the help of different types of influencers.
How many types of influencers are there?
Influencers can be divided into categories based on their level of expertise, niche, follower count, location, and more.
Here are three main categories of influencers:
Based on the follower count
• Nano influencers: 1K to 10K followers
• Micro-influencers: 10K to 50K followers
• Mid-tier influencers: 50K to 500K
• Macro influencers: 500K to 1M followers
• Mega or celebrity influencers: Above 1M followers
Based on niche or industry
• Beauty
• Fashion
• Sustainability
• Gaming
• Non-fungible token (NFT)
• Fintech
• Cryptocurrency
• Food
• Mental Health
• Wellness
• Pet
• Parent
• Kid
Check out our list of top influencers by niche and geolocation.
Based on area of expertise
• Social media
• Bloggers
• Vloggers
• Thought leaders or experts
Influencer Marketing FAQs