Best Influencer Marketing Agency in
Looking for the best Influencer Marketing Agency in India to boost your online presence?
Atelier Clout is an Influencer digital marketing company & an agency in India. We’ve worked with 400+ startups & established brands over the past few years. As a business, our vision is to be one of the most preferred digital and influencer marketing companies & agencies in India. Our goal as a digital marketing company is to deliver accelerated & sustainable growth for brands using the digital marketing expertise of our very talented team. A tight team of 60 chefs makes us an ideal fit for brands, both big & small. We have the stability & combined experience of a large agency, and we’re agile & flexible to keep things moving forward at the right pace.
Contact Us today to learn more about how we can help your business succeed online.
Atelier Clout is a renowned Influencer Marketing Agency in India providing top-line marketing services using creative solutions to a global clientele.
Our priority is to help you grow your business digitally and we begin it by knowing and understanding your business goals while providing you with the best influencer outreach services which are tailored to your audience.
INFLUENCER MARKETING AGENCY IN INDIA
Every Brand belongs to a particular niche and each brand’s persona is different. It is difficult to find the right influencers who can match these criteria. It is therefore essential to hire an influencer marketing company to expedite the process. It is recommended to opt for the best influencer marketing agency India has which would have the ability to bring content creators, online influencers and brands together.
Atelier Clout is India’s leading influencer marketing agency in India.
We provide influencer marketing services to different brands to improve their brand engagement, brand awareness and eventually the image of their brand. Our thinking is that we require to have Communication and Coordination that will bring success to the end-to-end process of a brand’s campaign. The primary goal and objective of the influencer-sponsored campaign are to have a significant impact on the group community, the best ROI, the growth of the business, build awareness of the brand, boost engagement and generate more sales.
Key Performing Indicators are the main parameters that allow us to track the progress of the influencer campaign. Hence, we decide the KPIs according to the marketing goals of the brand that allows us to track the progress and quantitatively formulate the results.
We analyse the brand’s target audience to understand their needs & wants in order to connect with them through the right content strategy. Moreover, we analyse the right social media platform to reach the target audience of the brand.
Atelier Clout has an ever-growing network of top influencers from India as well as an excellent and efficient influencer outreach strategy specially designed for these regions. This allows brands to team up with the best & suitable influencers whose niche resonates with the niche of the brand. At Atelier Clout, we believe in forming ever-lasting relationships with influencers.
Finding the perfect match for the brand is consequently followed by curating content strategy, campaign creation & execution. We are believing in creating such a creative influencer campaign specially designed for the South India regions, that the target audience can resonate with and hence, be interested in engaging with.
At Atelier Clout we employ the latest technological tools that allow us to do real-time tracking of the progress of the influencer campaigns and quantify the results for a better understanding.
Why Atelier Clout
As An Influencer And Paid Social Agency,
We're Pretty Good At This Social Lark,
Even If We Do Say So Ourselves.
After All, It’s In Our DNA.
We Are A Team Of Social Natives Having Offices In
India, Dubai, London & France, And Beyond,
Who Live And Breathes Social Media -
We Couldn't Imagine Life Without It.
find influencers in
Being the top social media influencer agency in India, Atelier Clout boasts a massive network of trusted influencers including mega, macro, micro as well as nano influencers.
Mega influencers have their place at the top of the influence pyramid. Mega influencers are considered to be self-made internet celebrities as they have a very wide reach. Brands collaborate with mega influencers to achieve goals such as increased brand awareness, stronger online presence etc.
Influencers with a following of anywhere between 100,000 and 1 million are usually categorized as macro influencers. Macro influencers usually have a certain type of audience. Hence, brands work with macro influencers when they want to reach only a particular category of audience.
As per the pyramid of influence, nano influencers have the lowest reach with a following of only 1000 followers. But on the other hand, nano influencers produce the highest engagement.
Hence, brands collaborate with nano influencers when they wish to target a very specific audience.
What goals can you achieve through our Influencer Marketing Services in India?
Micro-Influencers boast of reach relatively less as compared to Mega-Influencers and Macro-Influencers but at the same time, their content produces much higher engagement.
Brands target Micro-Influencers when they want to achieve goals such as
Lead Generation, More Sales, etc.
Quality Lead Generation
When you approach an audience through an influencer, you reach a highly targeted audience, who will be interested in your brand. Hence, brands acquire quality leads through influencers.
Builds Trust & Credibility
Influencers put in consistent effort and engaging content to build their brand value and when brands leverage this, it also adds to their own value and hence,
brands build trust and credibility.
Builds Long- Lasting
While working influencers, brands get the opportunity to build long- lasting and winning partnerships with them. In the long run, these partnerships work in favour of brands.
Provides Value to Potential Customers
When brands reach their potential customers through unconventional means and engaging content, it adds value for them and attracts their attention more so. Brands build trust and credibility.
Frequently Asked Questions
1. What is Influencer Marketing?
Influencer marketing (or word-of-mouth marketing) involves influencers who promote a brand or product to a target or niche audience. The marketing strategy helps brands reach their end goals, like building brand awareness, increasing sales, inviting traffic and leads, and more. Influencer marketing can be a sub-strategy of social media marketing and content marketing as it focuses on two elements:
• Social media – influencers mostly promote products and services on their social media pages
• Content – influencers create relevant content to talk about the brand
Who is an Influencer?
The term influencer is used to define someone who has an influence or convincing power over a group of people. It can be anyone from social media influencers to content creators, celebrities, and key opinion leaders.
The influencers have an established presence and a loyal following on websites and social networks like Instagram, Twitter, TikTok, Facebook, YouTube, etc. They create relevant content in specific niches like beauty, lifestyle, gaming, sustainability, fashion, and so on to engage their audience.
Some influencers are also known as opinion or thought leaders who have the power to persuade the target audience based on their knowledge and expertise in a particular subject. They can be doctors, lawyers, nutritionists, and more.
Influencers vs. Brand ambassadors: Which one should you choose?
Brand ambassadors promote your products, services, and overall brand message with the consumers for little to no compensation. They are existing customers of your brand who love your products and have previously shared reviews, testimonials, and guides on social media, websites, or events. Brands approach ambassadors for long-term partnerships as they are already familiar with the product and can build credibility.
On the other hand, influencers are knowledgeable people who have experience creating content in a niche. Influencers may or may not be existing brand customers, but they speak passionately about your brand and share personalized content with their followers for compensation. Brands approach influencers for relatively shorter partnerships.
Choosing between the two depends on your business goals and budget. If you have a small budget and want to partner with someone who has in-depth knowledge about your product, then go for brand ambassadors.
But if you aim to boost awareness and reach new customers with shareable content, go for influencers.
How is influencer marketing different from affiliate marketing?
Affiliate marketing includes affiliates who work with a brand to bring new customers and increase sales for a fixed commission.
Whereas in influencer marketing, brands focus more on generating awareness, increasing traffic, boosting sales and revenue, improving social engagement, and more with the help of different types of influencers.
How many types of influencers are there?
Influencers can be divided into categories based on their level of expertise, niche, follower count, location, and more.
Here are three main categories of influencers:
Based on the follower count
• Nano influencers: 1K to 10K followers
• Micro-influencers: 10K to 50K followers
• Mid-tier influencers: 50K to 500K
• Macro influencers: 500K to 1M followers
• Mega or celebrity influencers: Above 1M followers
Based on niche or industry
• Non-fungible token (NFT)
• Mental Health
Check out our list of top influencers by niche and geolocation.
Based on area of expertise
• Social media
• Thought leaders or experts
Influencer Marketing FAQs