At Atelier Clout, we specialize in capturing the intricate details behind fashion events. During Lakmé Fashion Week SS19, we provided BTS (behind-the-scenes) coverage for our client, with a deep focus on the MUAH (makeup and hairstyling) and styling process, bringing their preparation journey to life.

Our team covered the entire process using both still photography and motion shots, capturing every essential moment—from makeup artists and hairstylists working their magic to the stylists perfecting the runway looks. We showcased the transformation of the models in real time, emphasizing the artistry and hard work that goes into creating a flawless runway presentation.

Our BTS content not only highlighted the technical skills of the MUAH and styling teams but also delivered a visually engaging story that could be shared across social media and other digital platforms. The result was a highly engaging behind-the-scenes look that gave the audience a closer connection to the creative process behind the runway.

By providing a mix of still and motion BTS content, we ensured that every angle of the preparation was captured in detail, offering our client a powerful tool for engaging their audience and showcasing the craftsmanship behind their runway show.